1. Welcome to the Strategic CEO Masterclass
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1.0 Acknowledgement of Country and First Nations Peoples
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1.1 Welcome. from your Chairperson: John Downes (JD) (3:49)
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1.2 What you'll learn (3:41)
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1.2a What some of our previous CEOs found (1:50)
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1.3 Tell us about yourself
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1.4 How the Masterclass process works (4:41)
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1.5 Create your Strategic Plan e-folder
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1.6 How to get the most out of this course (3:35)
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1.7 How to get help
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1.8 Community Discussion. Your comments, questions, requests
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Looking good on Zoom (if we need to)
2. Our Approach to creating a Strategic Plan
3. Develop Strategy - Step 1. The Customer View
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3.1 Understanding your customers view . . .
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3.2 CEOs Perspectives (0:25)
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3.3 Download your Customer View Workbook
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3.4 Begin your Customer Centric View Analysis: Who are your key Customer Segments? (4:26)
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3.5 Customers: What type of relationship do they want? (1:20)
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3.6 Channels: Which channels do customers want to use to interact with us? (1:01)
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3.7 Value Propositions: What problems are we solving and what value do we create for our customers? (0:48)
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3.8 Key Activities: What key activities do we need to perform to deliver the value? (0:46)
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3.9 Key Resources: What key resources do we require to deliver these activities? (0:50)
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3.10 Key Resources - Team: Can our team execute on our vision for the future? What are the issues? (2:00)
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3.11 Key Partners: Who do we need to partner with to deliver the value? (1:10)
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3.12 Revenue: What are our key sources of revenue? (0:28)
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3.13 Key Expenses: What are our key areas of expenditure? (0:24)
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3.14 Profitability: Is your business model viable? (2:57)
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3.15 Annual Calendar: What is expected to happen throughout the year? How does this effect our operations? (1:30)
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3.16 Eg. Summarising your Customer View (Business Model Canvas) for both a Services and a Product business. (12:56)
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3.17 Key Implications for our Strategy (0:33)
4. Develop Strategy - Step 2. Where We Are
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4.1 Overview: Understanding Step 2. Where we are now (2:27)
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4.2 Downloading your Where We Are workbooks
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4.3 Assess how your organisation is performing (OPV) (11:36)
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4.4 Reflections on the last 12-18 months
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4.5 Historical Financial Performance
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4.6 Know your SWOT-T
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4.7 What is happening in your industry?
5A. Develop Strategy - Step 3. Where We Are Going - WHY
5B. Develop Strategy - Step 3. Where We Are Going - VISION
6. Develop Strategic Plan - Step 4. How We Get There
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6.1 Understanding: How we get there
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6.2 CEOs Perspectives (0:42)
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6.3 Download your How We Get There workbook
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6.4 Alignment, commitment and the five year view (5:22)
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6.5 The one year view (0:37)
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6.6 Take Action (1:48)
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6.7 Report: Quarterly Review and Celebrate (1:56)
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6.8 Embed the learnings (0:49)
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6.9 Repeat: Reflect and Replan (1:56)
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6.10 Strategic Umbrella and a powerful summary (2:06)
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6.11 The key to successful implementation? The 20 mile march: Execution is all about Fanatic Discipline (4:22)
7. Presenting your Strategic Plan for Advisory Board feedback
8. Accountability for Implementation
9. Targeted Learning to deepen your knowledge and skills
10. CEO Personal Development
11. CEO Presentations
12. Next Steps
